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EST. MARTHA'S VINEYARD

Summer
is short.
Beach Hard.

A coastal apparel house built for the long afternoons, the late tides, and the people you love most.

01 / Summer ’26 The Coastal Edit
Brooke & Delphine · Martha's Vineyard

A note from the founders

For the mothers who taught us to love the beach.

Some of our happiest memories were made on the shores of Martha's Vineyard, where our mothers taught us that the best days begin with sun, sand, and the ocean. They showed us that life's greatest moments aren't complicated. They are found in the people you love, the sound of the waves, and one more sunset together.

Though they are no longer with us, their spirit is with us every time we head to the beach. We started Beach Hard to honor their legacy and celebrate the way they lived. It's a reminder to make time for what matters most, stay a little longer, and never take summer for granted.

Because summer is short. Beach Hard. We mean it.

XO, Brooke & Delphine

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Built for the long weekend.

01

Hats & Visors

Salt-faded staples →

02

Shirts

Tees and longsleeves →

03

Hoodies & Sweats

For the bonfire →

04

Drinkware

Mugs, tumblers, coasters →

05

Accessories

Towels, stickers, the rest →

Wind off the water · Cisco Beach
Tailgate weather · Edgartown
Salt-rinse summer · Aquinnah
See the Journal

In their memory

A few things we hold close.

Deep love for the ocean. After many summers of long beach days, these incredible women have left us too soon. Though they are no longer with us, their spirit lives on every time we head to the beach. The days that matter the most are the ones spent at the beach.

01

Summer is short.

It's the truest thing we know. Don't waste it. Don't leave the beach early. Everything else can wait.

02

Beach hard.

It's a stance. It's a commitment. Show up early. Stay for sunset. Be the first there and the last to leave.

Stay close to the water

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Early access to drops, summer recipes, and the occasional postcard from the Vineyard.